while often referred to as a “channel,” is really a model or framework that makes it possible for brands to partner with individuals or companies (referred to as “affiliates,” “partners” and “publishers”), to track and measure their performance and do so in an efficient, scalable, and cost-effective way.
WHO ARE THE PLAYERS IN THE AFFILIATE MARKETING MODEL?
Brands (Advertisers/ Merchants)
Companies that sell a product or service. Industries include retail, direct-to-consumer, subscription services, financial services, travel, telecom, broadband, gaming, e-commerce, marketplaces, B2B and more.
Affiliates (Publishers, Partners)
Marketing partners to brands. They can be bloggers, active social media posters, niche content sites, personal website owners, product review websites, shopping sites, mobile apps, app-to-app marketing platforms, mass media sites, loyalty, coupon and reward websites and even other brands.